Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on ‘Ethnography in the digital world’.
The authors argue that ethnography is best understood as a reflexive process. This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both data and analysis. Starting in Chapter 1 with an outline of the principle of reflexivity, against the background of competing research philosophies, the authors go on to discuss the main features of ethnographic work, including:
the selection and sampling of cases
the problem of access
field relations and observation
interviewing
the use of documents
recording and organizing data
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